Kairos has worked with Shin Nong Inc. over the last few months on their website redesign launch to better serve their international market. With a large customer base around the world, Shin Nong Inc. needed a website that best represented their world renowned brand. Today we’re talking with their Senior Director of the U.S. Market, John Yun.

1.) Can you introduce yourself and provide a quick background of your company, mission, and any notable achievements?

My name is John Yun and I’m the senior director of the U.S. market. Shin Nong Inc. makes a 100% natural and organic fertilizer for plants and we provide pure organic fertilizer so consumers can achieve their organic goal. Our product was selected as a #1 organic fertilizer in 2016 from many different sources.

2.) How would you describe the project and purpose?

The purpose of this project was to deliver the company’s philosophy to our consumers, and also create an easy and comfortable market place.

3.) Can you describe pinpoints of the current website and what you were looking to improve the project?

Our website meets our expectations but we are planning to work with Kairos to create a better user-friendly experience for mobile.

4.) Would you recommend Kairos to a friend or colleague, and if so, why?

I already have! It’ll be your pleasure to work with Kairos. Reach out to these guys with your expectations.

5.) Describe the impact your company has on the environment and how you remain environmentally friendly.

Thanks to those big chemical fertilizer companies, there is no 100% organic fertilizer on the market for our consumers. They add some of organic matters into their chemical fertilizer so basically people are buying a chemical fertilizer with “organic” label on their package. Since our product is a 100% natural and organic, it is not harmful to our environment, plants, or our health.

6.) How is your product different then other organic fertilizers on the market?

There is a big difference between 100% organic fertilizer and environmentally friendly organic fertilizer. Since there is no regulation against using an “organic label” in this industry, even the chemical fertilizer that contains small amount of organic matters can still be sold on the market as an organic product. Shin Nong only makes a 100% organic fertilizer, and our mission is to help over 90 million households that spend their money on the chemical fertilizer without the intention of polluting our environment.

You can learn more about the work we did for Shin Nong by checking out our case study here. Our mission for Shin Nong’s website redesign launch was to create a user friendly site that shares their mission and product with ease.

Contact us for a consultation on your brand identity, website design, and marketing campaign needs!